Supermarket Chain Makes a Play for Prepaid Wireless Share

Bernie — Mon, 04 Jun 2007 22:56:01 -0400

H.E. Butt Grocery Co., also known as H-E-B, a San Antonio, TX based grocer is launching its own branded mobile service, H-E-B Mobile. H-E-B operates more than 300 stores in Texas and northern Mexico and has more than 63,000 employees.
H-E-B Mobile will offer prepaid service through a partnership with Fusion Mobile, which is an MVNO itself, through its relationship with Telispire. Quite a tangled web we weave. H-E-M Mobile is obviously trying to leverage its relationship with customers that fit the prepaid wireless demographic. It’s a tactic that’s been employed by other retailers, including 7-11, with mixed success. Yet another entrant in the highly competitive prepaid wireless segment.

Read more in this San Antonio Business Journal article.