Sprint Follows Instinct to Battle iPhone

Bernie — Fri, 20 Jun 2008 12:45:58 -0400

Sprint released its main competitor to the iPhone with an aggressive entry price point. The Instinct, manufactured by Samsung, will be priced at $129.99, a direct shot across the iPhone bow, which is priced at $199 (or $299 for a better version). The Instinct offers many of the same features of the iPhone, minus the fanatical following. Sprint will market the Instinct through their retail footprint, website, and through telesales. It will also be sold through an exclusive retail window at Best Buy from June 20 - August 28.

The Instinct mimics the iPhone in many ways, including a touchscreen, visual voicemail, and advanced data and web friendly features. Unlike the iPhone, the Instinct also has a slide out QWERTY keyboard. Sprint is marketing the Instinct as their “… first EV-DO Rev A consumer-centric device,” referencing the consumer appeal of the iPhone and 3G broadband capabilities. Sprint needs all the help it can get. We’re sure the iPhone has contributed to Sprint’s customer hemorrhaging problem of late, which has been averaging one million+ customer defections per quarter this year.

Sprint Readies iPhone Response

Bernie — Sun, 25 May 2008 15:59:16 -0400

Sprint is about to launch its latest response to the iPhone craze, the Samsung Instinct. The new Instinct is scheduled to be available on June 20th. Sprint hopes the Instinct may help stop the bleeding of subscribers who are leaving Sprint in droves. Prime beneficiaries of the Sprint exodus have been AT&T and Verizon. The iPhone may be just the excuse that hundreds of thousands of Sprint subscribers need to leave Sprint and go to AT&T. Sprint hopes the Instinct may cause some of those subscribers to pause and evaluate this iPhone “like” option. The Instinct is very iPhone like, offering many of the same features, including:

touchscreen
visual voicemail
up to 8GB of memory
music and other multimedia options
web browsing

Unlike the iPhone, the Instinct offers a slide out QWERTY keyboard. Sprint may have some challenges with the Instinct because its scheduled release is right in the middle of the rumored release of the 3G iPhone, rumored to be announced on or around June 9th. The iPhone’s biggest drawback has been the lack of true 3G type wireless broadband speed, which handicapped the many web enabled applications of the iPhone. With that problem solved, the iPhone may be even a more formidable adversary than it has been in the past, which wouldn’t be good news for its competitor’s or the wireless providers who do not have access to it.