The nation’s six largest cable companies are planning to launch a jointly owned company that would allow national advertisers to purchase an ad from a single entity, which in turn would appear on all six systems. Comcast, Time Warner Cable, Cablevision, Cox Communications, Charter Communications and Bright House Networks are in the process of finalizing the new company, which has been codenamed Project Canoe. The goal of Project Canoe is to provide targeted ad opportunities across all of these MSOs and increase the cable industry’s ad revenue take from $5 billion a year to $15 billion a year.
Read more details in this New York Times article.
