by Pivot
Tag: CTAM
TV Everywhere Standard to Include Single Sign-on
Non-profit industry group CTAM (the Cable & Telecommunications Association for Marketing) on June 10 announced the launch later this year of portions of an open TV Everywhere standard that will enable pay-TV subscribers to sign…
Small Cable Ops Target Small Business Sector
We’ve discussed the move by cable companies to target the small and medium business sector (SMB) in detail. Large cable companies like Comcast, Cox, and Cablevision have made great inroads with the SMB market and…
Linear Television: Bring it on Internet Video!
CTAM and Nielsen released a study titled, A Barometer of Broadband Content and Its Users, that reveals 81 million people have viewed online video, either at work or at home. ‘This number increased from 70…
CTAM: No Denying HDTV Demand
The Cable & Telecommunications Association for Marketing (CTAM) released a report today that says 29% of cable TV customers own an HDTV set, compared with 15% a year ago. “HD sets are flying off the…