AI

Where Generative AI Could Take Us, and How the Broadband Industry May Benefit

“You are walking on a street and generative AI can tell you, ‘I just found a great restaurant that aligns with your tastes, and you haven’t eaten Italian in a month!’”

That’s an example of the future that Kaveh Vahdat — Founder and CEO at RiseAngle and Founder and President at RiseOpp — shared with Telecompetitor when he spoke with us last week. RiseAngle is a game-creation platform and RiseOpp is a fractional marketing agency, both powered by generative AI.

Vahdat painted a picture of a world where our devices constantly track our movements, words, buying decisions, and so on — all in service of bringing more convenience and automation to our lives.

“We are going from a world that relies on development to a world where the focus is on creation,” Vahdat said. “If you were writing a content piece in the past, most of your time would go toward writing, not deciding what to write. Generative AI does a lot of that now and will do more in the future. So, it will become more about what to write, what to create, what my audience wants.”

In the generative AI future, Vahdat believes our smartphones will become predictive personal digital assistants, helping us make choices by learning our habits: “Apple’s AI knows my workout schedule, so it figures out that I may need a gym membership or some gym equipment. It can bring the choice to me for approval first — ‘I think this is something you need right now’ — or it can even book something for the future automatically.”

When asked specifically about broadband companies and customer service, Vahdat said this vision of the generative AI future has big implications for how providers will serve their customers.

“Chatbots have gained a lot of traction,” Vahdat said, “you just need to train them on your company data. Instead of presenting dumb responses to customers, it can follow specific sequences and provide better responses.”

Looking to the future, Vahdat said, “The voice is essentially just a layer on top of that, and soon that will be more widely used. As opposed to right now — choose 1, 2, 3, or 4 — it will say, ‘Give me your problem, and I will respond with a human response.’

“Eventually, you can send people to a human agent if needed. But if generative AI is used properly, it will definitely be a much better user experience. It’s a different world.”

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